The Naked Cupcake Wax Studio

A woman with long red hair smiling while holding a hand mixer in a cozy kitchen or living space with shelves of ceramic dishes and decor.

The Naked Cupcake Wax Studio is a luxury waxing salon in Houston, Texas, dedicated to delivering high-quality beauty services in a professional and welcoming environment. Specializing in expert waxing and microblading services, the studio focuses on precision, comfort, and results that help clients look and feel their best.

What we manage:

  • Social Media Management 

    • Full monthly content calendar

    • Graphics

    • Copy for all assets

  • Content/Video Creation

    • Creative direction and video shoots 

The Problem:

Between managing clients and handling day-to-day business tasks, there was little time left to create the kind of content needed to consistently attract, nurture, and convert leads. Despite having a decent audience, client bookings and retention were falling short. On top of that, an inconsistent posting schedule caused by a lack of time and strategy made it even harder to maintain visibility and build trust online.

The Solution:

We provided full-service social media management and content creation that turned their platforms into a lead and revenue machine, keeping the business growing even when they weren’t online. By increasing visibility and engagement across channels, we generated consistent leads for The Naked Cupcake Wax Studio while positioning them as a trusted, go-to name in Houston’s competitive beauty industry.

The Results:

Within just 30 days, website traffic increased by over 49.4%, leading to a surge in client inquiries. The studio began consistently booking 15–20 new clients each month, showing strong conversion from online engagement. In the same timeframe, their content reached over 46,000 Instagram accounts organically, significantly boosting brand visibility and accelerating audience growth.

Feed layout

A collage of nine images promoting a beauty and waxing studio. The images include a woman with well-groomed brows, a welcome message for a team member named Dawnika, a person receiving a wax treatment, beauty products, a Valentine's Day self-love message, before-and-after photos of a microshading transformation, waxing equipment, a woman preparing for her first Brazilian wax, information about microshading touch-up, and a client testimonial with a five-star rating.
Close-up of a jar with a black lid, wrapped with a pink velvet ribbon, placed inside a white basket.
A young woman with shoulder-length brown hair smiling, wearing a black top and a leopard print belt, standing in a room with shelves and a counter with various items in the background.
A person with red and white painted nails holding a small container of yellow gel capsules.
Person wearing black gloves holds a small round-bottom flask with a yellow liquid and uses a dropper to add liquid to the flask.
Three women sitting and standing indoors in front of a mirror, dressed in black, smiling at the camera.
A white bathtub-shaped container holding various skincare products on a wooden surface, with blurred decorative jars in the background.

Graphics

A person pouring berries from a plastic container into a large bowl, with the text 'Explore Our Brow Services' overlaid.
A smiling young woman with long red hair, dressed in a black top and a pink tulle skirt, stands indoors holding a cupcake. Text on the image reads: "Did you know? regular waxing can slow hair growth, making your skin smoother for longer periods."
Valentine's Day inspirational quote emphasizing self-love with pink text on white background

Videos

A woman with long dark hair in a striped shirt and light-colored pants sitting on a tan chair, smiling, and holding a sign that reads, 'You look like my next dream client.'

This could be your business, take the leap and book now.

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