The Naked Cupcake Wax Studio
The Naked Cupcake Wax Studio is a luxury waxing salon in Houston, Texas, dedicated to delivering high-quality beauty services in a professional and welcoming environment. Specializing in expert waxing and microblading services, the studio focuses on precision, comfort, and results that help clients look and feel their best.
What we manage:
Social Media Management
Full monthly content calendar
Graphics
Copy for all assets
Content/Video Creation
Creative direction and video shoots
The Problem:
Between managing clients and handling day-to-day business tasks, there was little time left to create the kind of content needed to consistently attract, nurture, and convert leads. Despite having a decent audience, client bookings and retention were falling short. On top of that, an inconsistent posting schedule caused by a lack of time and strategy made it even harder to maintain visibility and build trust online.
The Solution:
We provided full-service social media management and content creation that turned their platforms into a lead and revenue machine, keeping the business growing even when they weren’t online. By increasing visibility and engagement across channels, we generated consistent leads for The Naked Cupcake Wax Studio while positioning them as a trusted, go-to name in Houston’s competitive beauty industry.
The Results:
Within just 30 days, website traffic increased by over 49.4%, leading to a surge in client inquiries. The studio began consistently booking 15–20 new clients each month, showing strong conversion from online engagement. In the same timeframe, their content reached over 46,000 Instagram accounts organically, significantly boosting brand visibility and accelerating audience growth.
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